Media as a Tool of Communication: Junior Diplomatic Academy Students Visit 1+1 Media

First-year students of the Junior Diplomatic Academy visited the headquarters of 1+1 Media and gained a unique opportunity to see how a modern media company operates behind the scenes. The tour was led by Valeriia, who introduced the students to the various areas of work within one of Ukraine’s largest media groups.

During the visit, students discovered that modern media extends far beyond television broadcasting. They toured recording studios, a multifunctional transformable studio, spaces designed for video production, podcasts, and interviews, and learned about the work of the teams responsible for creating and delivering media content every day.

Particular attention was given to the history of TSN. Students learned how one of Ukraine’s most recognized news services operates, the important role played by regional correspondents, and how information from different parts of the country is gathered and brought to a nationwide audience.

Equally engaging was the discussion about how the newsroom is organized. Students were introduced to the British newsroom layout model, in which editors-in-chief work at the center of the editorial space while journalists are positioned around them. This structure allows for rapid information sharing, efficient team coordination, and a swift response to breaking events.

During their tour of the studios, the students had the opportunity to see professional television equipment in action, including cameras, teleprompters, and lighting systems. They learned how many specialists contribute to the production of a single television program and gained an appreciation for the teamwork required behind every broadcast.

Particular interest was sparked by the discussion of the company’s internal culture. Participants learned about 1+1 media’s well-developed internal policies, corporate initiatives, and volunteer projects led by its employees. This offered a broader perspective on media—not only as a content-producing industry, but also as a community of people actively engaged in and contributing to society.

For many students, this visit marked their first introduction to a professional media environment. It provided valuable insight into how news is created, who works behind television broadcasts, and how many different professions come together within the modern media industry.

The clear favorite among the first-year students was the studio of the legendary Breakfast Show (Snidanok), which many had watched on television for years and were now able to see in person for the first time.

“This visit served as a reminder that diplomacy and journalism have much more in common than might seem at first glance. In both fields, the most important element is not technology or equipment, but people—their ability to listen, understand, and communicate meaningful ideas. For our students, it was an opportunity to see how stories, news, and messages are created—those very things that connect millions of people every day”, – noted Rita Kosiak, Head of the Project Office at the Kyiv Palace of Children and Youth.